Brands can monitor online resellers, secondary market grey dealers using web scraping tools on platforms like eBay, Amazon, Stock X, and others. Learn all there is to know about brand monitoring in th
By Admin @March, 8 2022
Monitoring online resellers is a great way to keep an eye on market prices, understand the demand for your product and keep an eye for your brand reputation. However, most brands still do not know how to monitor online resellers, or how brand monitoring works.
If you are looking to start a new insights project to understand how other people are selling your brands products we will discuss everything there is to know about brand monitoring and how to monitor the secondary market. But first, let us begin with some basics.
Online resellers, as the name suggests are dealing with those who obtain products directly from manufacturers and “resell” them to other consumers. It is a common mode of business where companies purchase bulk orders from manufacturers and sell them to third-party consumers at a slightly higher price.
It is a balanced approach as both the suppliers and the manufacturers can get a decent profit from it. However, there are various examples of when brands might not benefit from these online resellers hence why it is important to monitor how these sellers sell your products.
An authorized reseller is a person who has permission to sell products from manufacturers to the consumers directly. For example, franchised authorized reseller of products like Apple, AT&T, etc.
Unauthorized sellers are the ones who do not have the license to sell products to consumers directly. However, they still choose to do this. As they are not licensed they have the ability to choose what price they sell these products at.
Many times, consumers who purchase a product from a supplier can sell it again to a second-hand consumer. This is called the second reseller and is often the least profitable in most cases. However on some occasions when a consumer gets a heavy discount or buys a limited edition product, there is an opportunity to sell for a profit.
Monitoring online resellers is becoming a growing trend because of the rise in online ecommerce. To help you understand this concept better, let’s take a quick glance at some reasons why monitoring online resellers can help brands.
Trademarks are a huge concern for manufacturers considering online resellers can sell duplicate, poor quality, or counterfeit products. Keeping an eye on online sellers help keep an eye on possible sales issues.
MAP (Minimum Advertising Price) is a standard recommended retail price that manufacturers recommends that each licensed retailer should sell their products at. Any resellers supplying products for amounts lower than the MAP are damaging the business. Fortunately, monitoring online resellers allows you to keep identify any reseller breaking the rules.
Unauthorized sellers take away a huge portion of a company’s profits, despite not having a selling license. However, manufacturers that Monitor secondary markets can identify these unauthorized resellers and stop them for a better market response.
Monitoring resellers also helps businesses determine what they should, or should not do with their product prices in the future. It is safe to set a good demand-price ratio and earn suitable profits without overburdening the consumers in the market.
Knowing the right online channels to find online resellers is key to be able to monitor their activities. The below are some of the best channels to monitor online resellers.
Each of these platforms has its specific characteristics, millions of customers from multiple countries. You will probably find a plethora of online resellers interacting with customers, and supplying your products for a lower price. It will also help you make precise estimations of the possible prices you should keep, and the market demand for each product.
Understanding these platforms provides manufacturers with sufficient data for analysis. However, this may take some time. It is because there are multiple methods for monitoring reseller channels. Interestingly, none of these options are as good and effective as automation via web scraping.
Knowing the best practices for monitoring online resellers is the key to keeping your business afloat. The basic principle is skimming through numerous online websites, reading their data, and collecting relevant information.
While of this is possible manually, it is not a good approach when doing on a large scale volume. Fortunately, there is a solution for this, for instance, web automation scraping solutions.
Web automation scraping refers to the process of extracting online information in a structured manner automatically. It includes programs that surf the internet on behalf of other data collectors. It is a fast and reliable method of collecting information and keeping it streamlined for analysis and application. Web scraping is a great tool for monitoring online resellers because it skims through numerous sites simultaneously, looks for relevant results automatically
Typically building a web scraper requires deep knowledge of programming languages like python or Node.js. Luckily we at webautomation.io have made web scraping easy and available to all user without needing to build or write any code. . In one click you could start running an extractor to get the data you need to monitor online resellers from any of the channels we mentioned.
Below are some ready made web scraper that can be used instantly to get the data needed to monitor online resellers
Now Let us discuss what industries should incorporate web scraping with their products.
Although almost every industry needs to keep an eye on their competitors, online resellers, and the secondary market. However, it could become expensive especially if there isn't a big problem or ROI on the projects. The below are the industries which have the biggest problems that require active monitoring
If you are in any of these industries it is imperative that you have a web scraping strategy to monitor multiple online channels to provide insights to make decisions
Choosing the right web scraping tool is the easiest way to keep an eye on online resellers, users looking for solutions to monitor the secondary and grey market, and much more. However, we suggest using the best web scraping tool you can find for the task. A good option is webautomation.iol. It has a simple solution to monitor products, collect data, and much more.