How to scrape Trustpilot reviews to improve Customer Experience (No code required)

Extract Trustpilot reviews to unlock competitive advantages, gain market insights, and improve your products, services and business credibility

By Victor Bolu @December, 8 2023

how to scrape trustpilot reviews to improve customer experience (no code required)

Positive reviews on Trustpilot build trust and credibility for your business. When potential customers see that others have had positive experiences, they are more likely to trust and choose your products or services.

Reviews, whether positive or negative, provide valuable insights into customer experiences. Analyzing reviews helps you identify areas where your business excels and areas that need improvement. This feedback loop allows you to make informed decisions to enhance your products, services, and overall customer satisfaction.


Why Do I need to Extract reviews from Trustpilot?

Trustpilot is an online review community that connects businesses and consumers through genuine feedback from customers about their buying and service experiences.  It is essential for businesses looking for that competitive edge  to extract and analyze reviews from Trustpilot. This not only helps your existing customers, but even potential customers comparing similar products or services may be more inclined to choose the business with better reviews.

Scraping large volumes of data from Trustpilot reviews also provides competitive insights and intelligence into trends in your industry, the expected changes and updates customers want etc. Extracting data manually can be tedious and time consuming, typically requiring you to send HTTP requests to Trustpilot's website and parsing the HTML content, before you can extract the relevant data. eliminates this tedious process, allowing you to scrape Trustpilot reviews in seconds, without writing a single line of code.


What kind of data can you get from scraping Trustpilot?

You can extract web data from hundreds of business reviews on, scraping information about the reviewer, company, rating, title, description such as:

What data you will get from














 You can also download the reviews in a variety of file formats including CSV, XML, XLSX, JSON.

Let’s show you how:


Step 1: Sign up /Sign in

If you don’t have an account on WebAutomation, please use the signup link for a free trial. New users can use the email address to create an account.

Step 2: Find the Trustpilot Reviews Scraper

Once you sign in you will be redirected to the in-app home page. As we are looking only for the Trustpilot Extractor, search for it on the main search bar. When you see the result, click on it. 

Step 3: Activate

To confirm you want to go ahead and add the extractor to your profile, click the Activate button.



We aim to make the process of extracting web data quick and efficient so you can focus your resources on what's truly important, using the data to achieve your business goals. In our marketplace, you can choose from hundreds of pre-defined extractors (PDEs) for the world's biggest websites. These pre-built data extractors turn almost any website into a spreadsheet or API with just a few clicks. The best part? We build and maintain them for you so the data is always in a structured form.

Step 4: Find exact URLs from  Trustpilot Reviews

Go to the Trustpilot in a new tab, and then find the result by using the search feature. For example, let's search for Zapier

When your search is completed, copy the URL and go back into WebAutomation. Find the URL below that we used.

Step 5: Configure the extractor

The key input required is the starter link from Trustpilot. This is the URL you copied in step4, so now paste your link in the Edit Starter Links box and click Update.

Step 6: Run the Extractor

Click on the "Run now " button to start the extractor session as shown below.

Step 7: WebAutomation will get the data

Depending on the number of rows needed to be extracted it will take some time even in some cases hours to scrape all the results. The extractor will show the status as running while collecting all the data. Once completed, you will be able to download in any file format you want.

Benefits of web scraping Trustpilot

1. Competitive Analysis:

Scraping authorized data from Trustpilot can provide valuable insights into your competitors' strengths and weaknesses. Analyzing their reviews can help you understand what customers appreciate and where there may be opportunities for differentiation.

2. Market Research:

By collecting and analyzing reviews on Trustpilot, businesses can gain a better understanding of market trends, customer preferences, and potential gaps in the market. This information can guide strategic decision-making.

3. Product Improvement:

Scraping Trustpilot reviews can help identify common issues or areas for improvement in your products or services. This feedback can be invaluable for making enhancements and addressing customer concerns.

4. Brand Reputation Management:

Monitoring Trustpilot reviews allows businesses to actively manage their online reputation. Responding to reviews, both positive and negative, can demonstrate a commitment to customer satisfaction and help build trust with potential customers.

5. Customer Feedback Analysis:

Scraping reviews provides a wealth of customer feedback. Analysing this feedback can help businesses understand customer sentiments, preferences, and pain points, leading to more informed decision-making.

6. Strategic Decision-Making:

The insights gathered from Trustpilot reviews can inform strategic decisions related to marketing, customer service, product development, and overall business operations.

7. Identifying Trends:

Analyzing a large volume of reviews can help businesses identify emerging trends in customer behavior, preferences, and expectations.

8. Performance Measurement:

Regularly scraping reviews allows businesses to track their performance over time. Monitoring changes in sentiment and identifying patterns can be crucial for continuous improvement.

Scraping Trustpilot reviews is important for improved customer experience which will in turn help your business scale. Our Trustpilot web scraper makes the entire data extraction process seamless with just a click of a button. 

And the best part? 

Our web scraper requires no coding.  With WebAutomation, web scraping is just that easy. 

Sign up for a free trial for our Trustpilot Reviews web scraper and stay on the competitive edge of business.


Video Tutorial

Watch the below video, which shows how you can extract data from Tripadvisor using Pre-built TripAdvisor scraper.

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About The Author

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Chief Evangelist

Victor is the CEO and chief evangelist of He is on a mission to make web data more accessible to the world