Web Scraping And The Real Estate Industry- Success Made Easy

 

 

“The problem with real estate is that it’s local, you have to understand the local market.”

- Robert T. Kiyosaki

Like everything else, the search for the right property begins on the internet. There are hundreds of property listings to choose from, and all become available with just a click of a button. To be ahead in the real estate game, it’s extremely important to understand not only the customers but also the local market.

According to NAR, 92% of buyers start their house-hunt online. Moving from traditional classified ads to online websites has greatly benefited the consumer. Apart from offering a plethora of choices, the internet has made it easy for people to draw comparisons to avail the best deal possible. Many people use these real estate websites as a preliminary screening process, wherein they choose and eliminate properties based on their budget, location, and amenities. 

People today are narrowing down on their choices without even leaving the comforts of their homes. As more people are turning to various real estate website to search for their desired property, the internet is slowly becoming the most useful tool in a seller’s arsenal. Big real estate websites are a gold mine of information for realtors and big data analytics can help unearth valuable insights that can give you an edge in the marketplace 

Whether you are a realtor, landlords, real estate agents, or even a prop-tech startup, web scraping can help everyone. 

How is web scraping changing the real estate business?

 

Real estate is one of the most competitive businesses. To be successful, it’s not enough to just make a profit, to be a step ahead you need to be able to predict the market and how it will perform.

Scraping data from websites like Rightmove, Airbnb, Zillow, etc. can provide the following types of information-

 

• Size of the property

• Property type

• Location

• Sale prices 

• Amenities 

• Monthly rental prices

• Parking space

• Agent Contact

• Customer profiles  

• Seller’s details

• Images of the property 

• The area in square ft. 

• No of bedrooms

 

This information when organized in a spreadsheet can help a realtor make comparisons leading to more informed and profitable decisions.

Data scraping real estate websites not only arms you with knowledge about various properties but also provides an in-depth understanding of various customer profiles and their preferences. Hence, having access to a vast repository of data can help you provide the best service possible.

Regularly scraping property websites for new listing will keep you updated and make you look reliable and credible in the eyes of the customers.

 

Gaining an edge in the property business.

 

Web scraping real estate websites like Rightmove, Airbnb, etc. not only gives you a plethora of information about the real estate listing, building details, buyer and seller profiles, etc. but it also provides actionable insights into the current market scenario and helps in predicting the upcoming market trends.

Here’s how web scraping can help you in the real estate market:

 

• Predicting the market direction is very important for every player in the market, be it investors, realtors, brokers, and even the customers. Hence, the data collected can be analyzed to provide data-backed predictions on how the market is going to perform. This allows the market players to adjust their tactics for any upcoming trends.

 

• Competition monitoring With the help of data scraping, it’s now possible to collect real-time data about the ongoing pricing trends and use competitive pricing to be a step ahead.

 

• Vacancy monitoring helps in analyzing positive and negative rental market cycles and process data-driven insights to those looking to invest with the best ROI.

 

• Product and service development rely heavily on web scraping practices. It helps in gathering actionable insights and identifying opportunities in the market place. For example, OpenDoor leveraged data scraping practices to create an algorithm that helped homeowners sell their properties quickly by providing them instant offers.

 

• Making the right investments has never been easier. Web scraping allows you to gather relevant qualitative data. This data can then be analyzed to make smart investment decisions.

 

• Property value tracking is possible with the help of web scraping. If you were planning to sell your property, scraping these real estate websites can equip you with the right information, and aid you in setting the right price for your own.

 

• Real Estate aggregators depend on web scraping to gather a huge volume of data in real-time to display it on their one-stop-shop website for customers to use.

 

• Rental yield is one of the most important factors to consider when investing in a property. Data scraped from the real estate website determine which properties have the highest rate in terms of rent in a given location. Web scraping can also tell which types of properties are popular in an area. 

 

• Landlord’s contact information can also be scraped using a real estate website. This information can then be used for targeted advertising. 

 

Real estate and Innovation

Web scraping is not only used for market analysis, the data and insights extracted can also be used to give a better consumer experience with the help of AI.

Imagine if someone is looking for a house with a balcony, the AI will lock on that preference and start recommending houses with similar features.

If you are planning to take your real estate website to an app, then features as 3D house view can help you make a sale. This feature allows you to take a glimpse inside the house with the Google Street view. 

The real estate business is fast-growing and blossoming with opportunities for innovation every day. And big data plays a very important role in making it possible. By scraping prominent real estate websites, you can not only offer the best deal to your customers but also use that same data to distrust the industry with new technology and innovation.

If you are looking for a quick and easy way to scrape a real estate website, try our web scrapers for free! Our Rightmove Web Scrapper is perfect if you are looking to gather data on various property listings. And if consumer trends and lifestyle insight is what you are looking for, our Airbnb Web Scraper is exactly what you need. 

Our predefined scrapers are easy to use and will provide you with a plethora of information within minutes.  

 See below some useful Real Estate Web Scrapers

Zoopla Property listings 

Rightmove property Listings

Airbnb Scraper

Estatesgazette Online Web Scraper

Inmolink Property Extractor

Espropextra Extractor

Property24 Web Scraper

Magicbricks Property Listings Web Scraper

For any query feel free to drop us a message at info@webautomation.io